His journey commenced as a photographer in Salvador. Quickly, he switched to making videos and became a Director. Music is a big part of his art.
With his unique style and human-centric narratives, he has made significant contributions to advertising campaigns for famous brands including Cartier, Enjoei, C&A, and Natura.
He directed the documentary “Skol Music Bahia,” a groundbreaking project that unearthed independent talents within the Brazilian music scene. Additionally, he spearheaded an authorial project for Elle Brasil, crafting the music video for the artist Joab’s track “Cosmopolita.” This film delves into the lives of young individuals from Salvador, exploring their conflicts and joys.